December is a weird release month with several different scenarios of release strategies. On the one hand: HOLIDAY RELEASES!!! And on the other hand: dumping ground. But also, and more often than not, a December (Same with January, btw) release can also fall under “Option C” wherein the band/label in question is so confident in their music and fans that they could release an album out of thin air and with no promotion and still people would be out in droves to find it first.

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